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Businesses in Latvia Are Leveraging Design to Conquer Niches

Investing in design has helped three family-owned businesses in Latvia find a niche in the market for their locally-sourced natural products. When asked how each would define good design, the answers are similar. For Māra “good design leaves no room for questions about the product. It should make you feel something. Even better if that feeling corresponds with your values.” Māra shares how the design was the only tool they had to tell the Plūkt story while developing the product: “It worked very well because that’s the first thing people notice. The brand name and identity.” 

Author: Lelde Beņķe


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