The Sugar Market event on 28.9.2023 invited influencers and
media representatives to the Sugar showroom to sample
delicious products and learn about the latest in the food and
The event featured displays by Friidu, Le Pain des Fleurs, Living
Nutrition, Planet Paleo, Plükt and Urtekram, and the beautiful
flower- and vegetable decorations were sponsored by Puhtaasti
kotimainen. Guests could gather their own, customized
goodiebags in beautiful Mifuko baskets.
Around 110 media guests in total visited during the day to
sample products and chat with the representatives of the
brands. The event resulted in over 130 posts on the guests’ social
media platforms, and the estimated media value of the content
posted on the day of the event alone reached over 140K.